Chock Full of Chocolate

Canadian family with long history in the cookie industry takes pride in raising the beloved Laura Secord image to new heights of packaging glory

By Andrew Joseph, Features Editor

It’s probably a testament to the manufacturer of the delicious chocolates that its products are more well-known in Canada than the historical heroine for whom it was named after.

To set the record straight, Laura Secord was in fact a real-life heroine of the War of 1812 between British-held Upper and Lower Canada and the still fledgling United States of America, but was never a chocolatier and never ran a business hawking chocolates.

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