Weigher/Bagger Facilitates New Packaging Launch

Pet food company installs versatile system to handle stand-up, zipper-close pouches in various sizes.

Judy Rice | Contributing editor

Oxbow Animal Health, Inc., Murdock, NE, is a worldwide supplier of premium, nutritionally fortified, life-staged food products for small animals such as rabbits, guinea pigs, hamsters, chinchillas, and pet rats. The company had been using conventional vertical form/fill/seal bagging systems to handle its packaging needs. But at the beginning of 2011, Oxbow introduced a new, more compact bag style with stand-up base, reclosable zipper system, and updated, high shelf impact graphics for its “Essentials” brand of pet foods.

The new premade LLDPE, quad-bottom bags with pre-attached zippers are custom-designed, 8-color-printed, and supplied by Poly Cello (www.polycello.com). Melissa Ross, marketing operations manager at Oxbow, notes, “We are very excited to introduce the updated packaging design for our fortified food bags. The design improvements are the result of listening closely to feedback from our customers.”

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